Coupons

Coupons are how you run every kind of promotion at checkout — a flat percentage off, a free gift, buy-one-get-one, bundles, free shipping, or a reward aimed only at customers who bought from you before. This page covers what every coupon shares: the list, the setup flow, usage limits, and how coupons interact. Each type has its own page for the parts that differ.

Choosing a type

Amount off Products/Order

A percentage or fixed amount off the order or specific products

Buy X Get Y

Buy a qualifying set, get another set discounted or free

Purchase Driven

Target customers by what they bought before

Exclusive Free Gift

Add a complimentary product to the order

Free Shipping

Remove the delivery charge at checkout

Bundle Discount

Price a group of items together

Pick by what you’re trying to achieve:

Goal	Type
Run a storewide or category sale	Amount off Products/Order
Move more units per order	Buy X Get Y or Bundle
Bring back past customers	Purchase Driven
Raise average order value cheaply	Free Shipping above a threshold
Clear slow stock without cutting price	Exclusive Free Gift
Sell multi-packs of one product	Bundle with single-product packs

The coupons list

Open Coupons from the left navigation. Every coupon shows its performance alongside its configuration, so you can tell which promotions are earning their discount.

Coupons table listing codes with type chips, orders, gross sales, discount amount, net sales, date created, visibility, active toggle, and edit and delete actions — The coupons list. Type and behaviour show as chips beside the code.

Column	What it shows
Code	The coupon code, with chips for its type and behaviour — `Automatic`, `Free Shipping`, `Freebie`, `Combines`
Orders	Orders placed using this coupon
Gross sales	Order value before the discount
Discount amount	Total discount given away
Net sales	What you actually earned after the discount
Date created	When the coupon was made
Visibility	Whether customers can see it at checkout
Active	Turn the coupon on or off without deleting it
Action	Edit or delete

Compare Discount amount against Net sales to spot promotions moving volume without making money. High orders and thin net sales usually means you’re discounting revenue you’d have earned anyway.

Finding coupons

Filter by:

Coupon Type — Cart Amount, Product Amount, Buy X Get Y, Purchase Driven, Freebie, Free Shipping, Bundle
Application Type — Code or Automatic
Status — Active, Scheduled, Expired
Platform — Shopify or FlexyPe
Combines — Combinable or Not Combinable

Sort by created date, updated date, start date, end date, or code.

The setup flow

Click Add Coupon and choose a type. The type determines which fields you see.

Create Coupon dialog listing Amount off Products or Order, Buy X get Y, Purchase Driven, Exclusive Free Gift, Free shipping, and Bundle Discount — Add Coupon opens the type picker. The type you choose shapes the whole form.

Most types then walk through five steps, with a live summary on the right that updates as you go: Setup → Condition → User Eligibility → Usage Limits → Preview

Two types differ. Purchase Driven adds a User Behaviour step after Setup, making six. Exclusive Free Gift has no Preview step, making four.

Step 1 — Setup

Coupon setup step with coupon code or automatic options, a discount code field, amount off order or products, percentage off or fixed amount, and a maximum purchase amount cap checkbox — Setup: how the discount applies, what it does, and what it's worth.

How does the discount apply?

Option	Behaviour
Coupon Code	The customer must type the code at checkout
Automatic	Applied for the customer, visible in cart and at checkout

Use Automatic for offers every eligible customer should get, and Coupon Code when the discount is earned, targeted, or tied to a specific campaign.

The rest of this step is type-specific — see the individual type pages.

Step 2 — Condition

Condition step offering no purchase requirements, minimum or maximum purchase amount, or minimum or maximum quantity of items — Condition: what the cart must satisfy before the coupon applies.

Requirement	Meaning
No purchase requirements	Applies to any cart
Minimum/Maximum purchase amount	Cart value must fall in the range
Minimum/Maximum quantity of items	Item count must fall in the range

Requirements can be measured against the entire cart, specific products, or specific collections — so “spend ₹2,000 on skincare” is a valid condition.

Step 3 — User eligibility

User eligibility step with all users, specific users, or customer segment options, and all orders, first order only, or total order count options — Eligibility: which customers qualify, and based on how many past orders.

User Specific — who can use it:

All users
Specific users — upload a list; a sample file is provided
Customer segment — target a segment

User Eligibility — based on order history:

All orders
First order only — new-customer acquisition offers
Total order count — set a minimum and maximum number of past orders

First order only is the acquisition lever; Total order count is the retention lever. Mixing them up is the most common reason a campaign reaches the wrong audience.

Step 4 — Usage limits

Usage limits step with total and per customer usage caps, combine with other discounts, discount active period with start date and optional end date, and a disable COD option — Limits: total and per-customer caps, combinability, active period, and COD control.

Control	What it does
Number of times this discount can be used in total	Hard cap across all customers
Number of times this discount can be used per customer	Stops one customer draining the promotion
Combine with other discounts	Allows this coupon to stack with others. Off means it applies alone
Discount active period	Start date and time, with an optional end date
Disable COD	Restricts the order to prepaid payment methods only

Disable COD on aggressive discounts. Deep-discount orders paid by cash on delivery are the most likely to be returned, and you’ve already given away the margin.

Step 5 — Preview

Preview step with show discount coupon to customer, custom discount title and details options, and a summary panel listing setup, condition, eligibility, and limits — Preview: control visibility and wording, and see the summary of everything configured.

Show discount coupon to customer — whether the coupon is listed at checkout for customers to find and apply. Leave off for codes shared only through a campaign
Custom discount title and Custom discount details — override the wording shown at checkout

Read the summary panel once before submitting. It’s the fastest way to catch a promotion that’s wider than you intended.

How coupons behave together

Combining discounts

A coupon only stacks with another when Combine with other discounts is enabled on it. Otherwise it applies alone, and the customer gets one discount rather than several.

Freebies stay out of other discounts

Products given as a free gift are never discounted again by another coupon, even a combinable one.

Automatic coupons and visibility

Automatic coupons apply without the customer typing anything. Visibility is separate — it only controls whether the coupon is listed at checkout.

Scheduling

A coupon with a future start date shows as Scheduled and does nothing until then. Past its end date it shows as Expired. Both keep their configuration and reporting.

Frequently asked questions

A customer says the code isn't working.

Check, in order: the coupon is Active; today falls inside the active period; the cart meets the purchase requirement; the customer passes eligibility, especially First order only; and neither the total nor per-customer usage limit is exhausted.

Two coupons should stack but only one applies.

Both need Combine with other discounts enabled. If either has it off, it applies alone.

Can I stop a coupon without losing its history?

Yes. Switch off Active in the list. Reporting is preserved and you can switch it back on later.

Get Started

Features

Platforms

Integrations

Webhooks