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Every other coupon type looks at what’s in the cart right now. Purchase Driven looks at what the customer did before. It’s the retention tool: win-backs, loyalty rewards, and offers aimed at people who used a specific campaign in the past.
Shared setup, eligibility, and usage limits are covered in Coupons. This page covers only what’s specific to this type.

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An extra step

Purchase Driven is the only type with six steps. A User Behaviour step sits between Setup and Condition: Setup → User Behaviour → Condition → User Eligibility → Usage Limits → Preview
Purchase Driven setup step with a six-step progress bar showing Setup, User Behaviour, Condition, User Eligibility, Usage Limits, and Preview

Setup is the familiar code and discount value — the difference comes next.

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The User Behaviour step

User Behaviour step showing behaviour period with start date and optional end date, and customer behaviour options for use coupon codes, minimum order amount, and minimum number of orders

User Behaviour: which past action qualifies a customer, and the window it's measured over.

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Customer behaviour

Pick the past action that qualifies someone:

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Behaviour period

A start date and an optional end date. The past activity only counts if it happened inside this window. This is what makes the type precise. Without it you’d be targeting all-time behaviour; with it you can target “customers who bought during the festive sale” or “anyone who used our launch code in March”.
The behaviour period describes when the customer’s past activity happened. The active period, set later under Usage Limits, describes when this new coupon can be used. They’re different dates and they’re easy to confuse.

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How it calculates

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Examples

Setup: Coupon code WELCOMEBACK · 15% off User Behaviour: Use coupon codes → FESTIVE20 · behaviour period covering the festive windowReaches exactly the people who bought on discount last season, and nobody else.
Setup: Coupon code LOYAL15 · 15% off · cap ₹500 User Behaviour: Minimum number of orders 3 · behaviour period covering the last yearRecognises repeat buyers without opening the discount to first-timers.
Setup: Coupon code VIP500 · fixed ₹500 off User Behaviour: Minimum order amount ₹5,000 Condition: Minimum purchase amount ₹4,000Targets customers who’ve spent big before, and asks for a substantial cart again.
Setup: Automatic · 10% off User Behaviour: Minimum number of orders 1 · behaviour period ending several months agoBecause the window closed months back, this reaches people who bought then and haven’t since.

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Frequently asked questions

Usually the behaviour period is too narrow, or it’s set to a future or current window when you meant a past one. Check that real orders exist inside those dates.
Total order count is a simple lifetime count. Purchase Driven measures behaviour inside a date window and can key off order value or a specific past coupon. Use eligibility for “has ordered before”, Purchase Driven for anything more targeted.
The behaviour rule selects one coupon. For several, create one Purchase Driven coupon per source campaign.
Their past orders have to be identifiable, so the discount resolves once the customer is identified at checkout.

All coupon types

Shared setup, limits, and combining rules

Orders

Check a customer’s past order history