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The Abandoned Cart section helps you identify and recover potential lost sales when customers initiate checkout but do not complete it. Abandoned Cart overview

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Key Data Shown

  • Checkout ID – Unique identifier for each abandoned checkout.
  • Email & Phone – Customer contact information for follow-ups.
  • Amount – Value of the abandoned cart.
  • Session State – The stage where the customer dropped off (e.g., Address Page, Payment Page).
  • Date Created – Timestamp of when the cart was abandoned.

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Why It Matters

Tracking abandonment helps you act quickly:
  • Trigger automated reminder campaigns with incentives.
  • Spot friction points in checkout (e.g., if many abandon on the Payment Page).
  • Recover high-intent buyers without additional ad spend.
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