> ## Documentation Index
> Fetch the complete documentation index at: https://docs.flexype.io/llms.txt
> Use this file to discover all available pages before exploring further.
# Purchase Driven
> The **Purchase Driven Coupon** empowers merchants to create loyalty and retention campaigns by rewarding customers based on their past purchase behavior. Target repeat buyers, high spenders, or coupon users with precision-driven offers.
## Step 1: Setup
Configure how the **Purchase Driven Coupon** applies and what value it offers in **Setup**.
**Options include:**
* **Application Type:**
* *Coupon Code* – Customers enter a code at checkout.
* *Automatic Discount* – Applies automatically once conditions are met.
* **Discount Value:**
* *Percentage Off* – e.g., 5% off the total.
* *Fixed Amount Off* – e.g., ₹500 off per order.
* **Maximum Cap:** Set an upper limit on the total discount amount.
***
## Step 2: User Behavior
Define behavioral triggers in **User Behavior** to target customers based on their past activity.
**Options include:**
* **Behavior Period:** Choose a date range to consider customer activity (past X days/weeks/months).
* **Behavioral Conditions:**
* *Used Specific Coupon* – e.g., customers who previously redeemed `WELCOME10`.
* *Minimum Total Spend* – e.g., total lifetime purchases above ₹10,000.
* *Minimum Number of Orders* – e.g., at least 3 past purchases.
This targeting ensures that only qualified, engaged customers benefit from the promotion.
***
## Step 3: Condition
Set **Condition** parameters to define current purchase requirements for applying the discount.
**Options include:**
* **No Requirement:** Apply to any qualifying customer.
* **Min/Max Purchase Value:** Restrict based on order amount.
* **Min/Max Quantity:** Restrict based on item count.
* **Scope:** Apply to entire cart, specific products, or collections.
***
## Step 4: User Eligibility
Control who can redeem the offer with **User Eligibility** settings.
**Options include:**
* **Audience Type:**
* *All users*
* *Specific users only*
* **Order Scope:**
* *All orders*
* *First order only*
* *Based on total order count*
***
## Step 5: Usage Limits
Manage how often the coupon can be used under **Usage Limits**.
**Options include:**
* **Global Usage Limit:** Maximum number of total redemptions.
* **Per-Customer Limit:** Restrict individual usage count.
* **Stacking Permissions:** Enable or disable use with other discounts.
* **Active Window:** Define start and end dates/times.
* **Disable COD:** Optionally restrict Cash on Delivery when active.
***
## Step 6: Preview
Refine how the offer appears to customers under **Preview**.
**Options include:**
* **Coupon Visibility:** Show or hide during checkout.
* **Display Details:** Add titles and short descriptions (e.g., *“Exclusive 10% Loyalty Discount for Repeat Customers”*).
***
## Strategic Value
The **Purchase Driven Coupon** transforms behavioral data into targeted engagement by:
* Rewarding loyal customers and repeat buyers.
* Encouraging higher spending through milestone incentives.
* Powering data-driven loyalty programs and retention campaigns.
With precise behavioral filters and flexible setup, FlexyPe enables personalized, performance-focused promotions that strengthen customer relationships without margin erosion.
For a complete walkthrough, view the embedded demo video above.
**Options include:**
* **Application Type:**
* *Coupon Code* – Customers enter a code at checkout.
* *Automatic Discount* – Applies automatically once conditions are met.
* **Discount Value:**
* *Percentage Off* – e.g., 5% off the total.
* *Fixed Amount Off* – e.g., ₹500 off per order.
* **Maximum Cap:** Set an upper limit on the total discount amount.
***
## Step 2: User Behavior
Define behavioral triggers in **User Behavior** to target customers based on their past activity.
**Options include:**
* **Behavior Period:** Choose a date range to consider customer activity (past X days/weeks/months).
* **Behavioral Conditions:**
* *Used Specific Coupon* – e.g., customers who previously redeemed `WELCOME10`.
* *Minimum Total Spend* – e.g., total lifetime purchases above ₹10,000.
* *Minimum Number of Orders* – e.g., at least 3 past purchases.
This targeting ensures that only qualified, engaged customers benefit from the promotion.
***
## Step 3: Condition
Set **Condition** parameters to define current purchase requirements for applying the discount.
**Options include:**
* **No Requirement:** Apply to any qualifying customer.
* **Min/Max Purchase Value:** Restrict based on order amount.
* **Min/Max Quantity:** Restrict based on item count.
* **Scope:** Apply to entire cart, specific products, or collections.
***
## Step 4: User Eligibility
Control who can redeem the offer with **User Eligibility** settings.
**Options include:**
* **Audience Type:**
* *All users*
* *Specific users only*
* **Order Scope:**
* *All orders*
* *First order only*
* *Based on total order count*
***
## Step 5: Usage Limits
Manage how often the coupon can be used under **Usage Limits**.
**Options include:**
* **Global Usage Limit:** Maximum number of total redemptions.
* **Per-Customer Limit:** Restrict individual usage count.
* **Stacking Permissions:** Enable or disable use with other discounts.
* **Active Window:** Define start and end dates/times.
* **Disable COD:** Optionally restrict Cash on Delivery when active.
***
## Step 6: Preview
Refine how the offer appears to customers under **Preview**.
**Options include:**
* **Coupon Visibility:** Show or hide during checkout.
* **Display Details:** Add titles and short descriptions (e.g., *“Exclusive 10% Loyalty Discount for Repeat Customers”*).
***
## Strategic Value
The **Purchase Driven Coupon** transforms behavioral data into targeted engagement by:
* Rewarding loyal customers and repeat buyers.
* Encouraging higher spending through milestone incentives.
* Powering data-driven loyalty programs and retention campaigns.
With precise behavioral filters and flexible setup, FlexyPe enables personalized, performance-focused promotions that strengthen customer relationships without margin erosion.
For a complete walkthrough, view the embedded demo video above.